{"product_id":"urban-blue-back","title":"Urban Blue Back","description":"\u003cp\u003eA durable, high-opacity poster paper with a distinctive blue reverse side, designed for outdoor billboard use. Its wet-strength construction resists humidity and tearing, while excellent fold and crack resistance ensures smooth installation. The blue backing prevents showthrough, making it ideal for pasted displays in demanding environments.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e115gsm matt coated paper\u003c\/li\u003e\n\u003cli\u003eBlue back for high opacity\u003c\/li\u003e\n\u003cli\u003eHigh wet strength for outdoor use\u003c\/li\u003e\n\u003cli\u003eGood colour reproduction and image clarity\u003c\/li\u003e\n\u003cli\u003eElemental Chlorine Free (ECF)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"eTEC","offers":[{"title":"W: 1.37 x L: 100","offer_id":54192510435656,"sku":"CUB1370115","price":999999.0,"currency_code":"GBP","in_stock":true},{"title":"W: 1.6 x L: 100","offer_id":54192510468424,"sku":"CUB1600115","price":999999.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/premier.co.uk\/products\/urban-blue-back","provider":"Premier","version":"1.0","type":"link"}